In fact, the success of Wolf Warrior 2-by far the biggest box office hit of all time in China at around U.S.$874 million-provided the template for a new model of cooperation between China and Hollywood. With the recent box office successes of such nationalistic films as Wolf Warrior 2 and Operation Red Sea, Party leaders now feel that China can succeed in its own market without relying on the Hollywood product. Years ago, Han Sanping, then head of the China Film Group and a leading producer, noted that his favorite Hollywood film was Mel Gibson’s The Patriot, and that his ideal was to produce and market similar Chinese commercial blockbusters with strong patriotic content.
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In film, the propaganda efforts have concentrated on the domestic market, with the recent announcement of the selection of 5,000 movie theaters to screen and promote propaganda films one example of these efforts. I believe that the decision was made more from a position of confidence than of paranoia and reflects the Party’s enhanced efforts to control and unify the message in promoting China’s soft power both at home and abroad. In recent years, leaders of cultural units have become more risk averse in terms of programming and production, choosing safe subjects such as documentaries about cute animals, or programs on “One Belt, One Road” for TV, while ensuring that Xi Jinping Thought is referenced during meetings on programming.
The consolidation and management of China’s cultural products under the State Council (radio and TV) and the Communist Party’s Propaganda Department (film and press industries) can be seen as a continuation of trends that have been developing since 2013 and are indicative of Xi Jinping’s emphasis on the centralized role of the Party in regulating all aspects of political, social, and cultural life. “ China Movie Industry Oversight Shifted to Communist Propaganda Department,” Variety, March 20, 2018 “ China’s Propaganda Department to Regulate Film Industry,” The Hollywood Reporter, March 20, 2018 “ China Tightens Grip on Media with Regulator Reshuffle,” Channel News Asia, March 21, 2018 “ Goodbye, SAPPRFT (but not Chinese censorship),” SupChina, March 21, 2018
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“ China’s Central Propaganda Department Takes Over Regulation of All Media,” Radio Free Asia, March 21, 2018 “ China State Media Merger to Create Propaganda Giant,” The Guardian, March 21, 2018 “ China’s Xi Tightens Party Reins Over Streamlined Government,” The Wall Street Journal, March 21, 2018 “ China Gives Communist Party More Control Over Policy and Media,” The New York Times, March 21, 2018
“ China Tightens Scrutiny Over Online Videos, Bans Illegal Downloads and Remakes,” TechNode, March 22, 2018 “ Chinese State Media Now with More Communist Party Propaganda,” The Associated Press, March 22, 2018 “ Chinese Netizens Shrug off State Media Merger as Young People Finds News and Entertainment Online,” China Money Network, March 22, 2018 “ The Coming Chinese Crackdown on Hollywood,” The Washington Post, March 30, 2018 “ A Hong Kong Newspaper on a Mission to Promote China’s Soft Power,” The New York Times, March 31, 2018 “ China Internet Group Toutiao Hit by Content Crackdown,” The Financial Times, April 11, 2018
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